What is Google Ads?
Now a days all many search engine but Google is one of the best search engine and people trust most.
Google’s massive reach
Today Google has elevated itself beyond a brand to a verb. The term “Google” is actually defined in the Merriam Webster Dictionary
Google Ads is Google’s online advertising program, the program allows you to create online ads to reach audiences that are interested in the products and services you offer. The Google Ads platform runs on pay-per-click (PPC) advertising, i.e. you have to pay every time a visitor clicks your ad.
On social media, for example, people aren’t looking to be advertised to. They’re not looking for solutions to the issues that plague their everyday lives. They’re looking for baby pictures and vacation photos and family updates. And when you advertise to someone who doesn’t want to be advertised to, there’s a better chance you get tuned out.
Bring any budget to the table
Winning a click can cost some businesses hundreds of dollars. In the legal industry, there are long-tail keywords reaching around $1,000 per click
But most keywords don’t cost so much. And even if they do, an advantage to using Ads is able to put constraints on your daily budget, maximum bids, and more. That way, you can be confident that even if you’re not monitoring your account like a hawk, you’ll never spend more than you want to.
See results laid out in an easy-to-understand format in Google Ads
You’ll have no idea how to improve if you don’t know what you’re doing wrong. Some analytics dashboards make it near impossible to figure out what that is.
SEO
Search engine optimization is still the backbone of most highly visited sites. The posts and pages you see on page one aren’t just well-written with carefully researched keywords; they’re also on sites that have amassed a large number of backlinks over time (still the number one ranking factor for web pages).
Earn more conversions
When Google decides which ads get seen by browsing prospects, they take post-click landing page experience into account. According to an AdWords support page.
Build brand awareness
When people hear “Google Ads,” they think mostly of driving traffic through pay-per-click ads on search engine results pages. But, Google’s ads are more versatile than that. They can also be a great tool for building brand awareness
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