WHAT IS REAL ESTATE AGENT WORK ? WHAT TYPE OF WORK THEY HAVE?
Real estate agents are
licensed to facilitate real estate transactions, are paid commissions for their
sales, and work for brokerages.
- Choosing
the right real estate broker or agent involves asking questions about their
experience with the local market and your kind of property.
- You
should also quiz a broker on their marketing plan, methods of
communication, references, and connections with other real estate
professionals.
- You should hire a professional who’s
full-time, full of suggestions, and has a personality you can relate to.
· Questions to Ask a
Real Estate Agent
· Selling And Buying your home is likely the largest financial
transaction of your life, so choosing the right REAL ESTATE BROKER is
important, though daunting. To help with the task, we asked CHAMUNDA
ENTERPRISES VASHI NAVI MUMBAI based real
estate agent, to comment on the most important questions to ask when you
interview brokers. Here's a summary of what she had to say:
1. What experience do you have?
This does not necessarily mean how long a broker has been in the
business; rather, such a question will help you understand how well they
know the local market and your kind of property. Ask them what has sold in your
area in the last three months, the last six months, for how much, and after how
long. Ask questions like, "What are the prices of comparable properties?"
Since listing your home at the correct price is key, ask how often they’ve had
to reduce the price of a property to make a sale. A good broker will not agree
to market a property they consider overpriced. Brokers should have all this
information at their fingertips and be able to back it all up with data. They
should be versatile and understand the psychology of the
market. Also, don’t be fooled by a pitch that includes celebrities
the agent may have helped. That has no relevance to your sale. You need to know
what they can do for you.
2. What’s your marketing plan?
You want a detailed description of everything the broker is
going to do to put your property "out there." Does the broker
have creative ideas proven to work, such as MARKETING PLAN / WEBSITE/ GOOGLE
BUSINESS LISTINGS/ FACEBOOK MARKETING / PROPERTY blogs or special IDEAS for select brokers and prospective buyers? How
will they make your property stand out from the field of other properties a
buyer will encounter? Since DIGITAL MARKETING is crucial (more than 90% of
buyers search online), have them show you sample web listings, and be sure that a
professional photographer/ VIDEO MAKER is included in the marketing budget. Not
a photographer who will simply shoot ho-hum wide-angle photos & VIDEO, but
one who can capture the detail and the important and interesting aspects of
your property—the spectacular view from your balcony, perhaps, or a unique
feature of one of the rooms.
3. How will you keep me informed of your progress?
Tell the broker how you like to communicate: text, phone, or
email. (Note: texting is not appropriate for any important, legal-related
communication.) Ask if they’ll commit to a regular schedule of detailed written
marketing and activity reports (every two weeks is a reasonable expectation)
and make sure that they can be easily reached when you have questions or need
an update. Also, find out whether they have a skilled colleague to cover for
them if they are ever unavailable, and make certain that they will never let
anyone view the property unless they or their representative is present.
4. What’s your commission?
The standard COMMISION/ BROKRAGE rate for real estate brokers is
2%, usually split between the sales agent (aka the listing agent) and the
buyer's agent. A portion of it first goes to the listing brokerage, so the
agent personally receives a cut of between 60% and 90% of that commission. However,
the amount of the commission is never set in stone and that there may be
room for negotiation. Ask to see the budget, and be clear about which
sales-related expenses will come out of the broker’s commission, and what you
may have to pay for yourself (stagers, etc).
5. How well-connected are
you?
This doesn’t mean that you want to know how many friends the
broker has on Facebook/ TWITER/ INSTAGRAM . Rather, it means that you care how
well connected they are within their own firms and in the real estate
field. A seasoned broker will have solid connections to other real
estate-related professionals: stagers (a broker can help you decide whether
hiring one will enhance or speed up your sale), real estate ALSO HELP FINDING
lawyers, photographers, and even moving companies that you can trust.
6. Do you have any
references you can give me?
Don’t overlook this one. Be certain to get the names of recent
clients. It’s always helpful for the broker to have a page or two of quotes
from clients for that first meeting, but don’t rely solely on that. Make the
calls.
The
number of real estate brokerage firms operating in the INDIA, according to the RERA
The Real Estate
Broker IS MAIN
ROLE
Hiring
Checklist
Beyond the above-mentioned questions, there are other criteria
to consider when hiring a real estate agent.
Find Someone Who's
Full-Time
While there are competent part-time agents who sell properties,
it is crucial that you hire someone who can show your home at varying hours
or—if you are a buyer—can take you out to see properties at a time that is
convenient for you. Ask your real estate agent whether they work full-time.
Those who do tend to take their jobs more seriously and are generally more
flexible when it comes to showing your home.
Find Someone Who Offers
Suggestions
Savvy real estate agents know which characteristics sell homes
in the area—whether it's a FURNISHED OR SEMI FURNISHED or some other desirable feature. To that end,
they will be in a position to make suggestions on the rooms or features to
emphasize or de-emphasize. During the initial interview, ask the agent if
there are any changes you could make to the house that would improve its
desirability. More often than not, the best agents will make these suggestions
without prodding on your part.
Find an Area Expert
Hire or retain an individual who knows a great deal about the area.
These agents will also be more aware of the typical offering and selling prices
than those agents who do not typically work in that neighbor hood. One way to
find a local expert is to ask a local BROKRAGE or your friends or
relatives if they know anyone who has sold a large number of homes and/or
businesses there. Another suggestion is to look through the local real estate
publications and see which agents have the most listings in certain areas.
Find Someone You Click With
Sellers, in particular, should seek out agents whose
personalities mesh with theirs. For a house to sell quickly, and at a favorable
price, the listing party and the agent must be on the same page in terms of how
they are going to market the property, the price that will be set, and how and
when the home will be shown. Coordinating these ideas will be much easier if
the parties involved get along and understand each other intuitively.
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